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OpenAI’s Dall-E 2 text-to-image generator has become the base for Midjourney to create AI art in few simple steps, which has attracted imaginative minds. Apart from creating visuals, users can also customize colours and textures using the algorithm that powers Midjourney.
Founded in July 2022 by David Holz in California, MidJourney enables common users with some imagination to create digital art from their smartphones. It has been completing 20 to 40 tasks per second with millions of users, and has raked in a revenue of more than 250 million.
Users turning to Midjourney for a seamless AI art experience are growing as you read this, and this article is going to provide a breakdown of the number of people using the platform, as well as its journey.
| Initial release | July 12, 2022 |
| Created and hosted by | San Francisco-based independent research lab Midjourney, Inc. |
| Founders | David Holz |
| Investors | Midjourney is self-funded, has no investors and already profitable |
| Version Release | First version V1 was released in February 2022 and latest V5.2 released in June 22, 2023 |
| Number of Employees | 11-50 |
Currently the average waiting times for all of Midjourney’s models
In terms of search popularity, Midjourney currently leads both Stable Diffusion and DALL·E.
Here’s a breakdown of the approximate time taken to reach 1 million users for various online services:
| Online Service | Launch Year | Time Taken to Reach 1 Million Users |
| ChatGPT | 2022 | 5 days |
| Instagram*** | 2010 | 2.5 months |
| Spotify | 2008 | 5 months |
| Midjourney | 2022 | 6 months |
| Dropbox | 2008 | 7 months |
| 2004 | 10 months | |
| Foursquare*** | 2009 | 13 months |
| 2006 | 2 years | |
| Airbnb** | 2008 | 2.5 years |
| Kickstarter* | 2009 | 2.5 years |
| Netflix | 1999 | 3.5 years |
* 1 million backers ** 1 million nights booked *** 1 million downloads
Here’s how Midjourney monthly visits progressed over its last 3 months:
| Month | Number of Visits | Change Over Previous Month | Change Over Previous Month (%) |
| April 2023 | 42.74 million | ||
| May 2023 | 35.46 million | -7.28 million | -17.05 |
| June 2023 | 28.53 million | -6.93 million | -19.54 |
Midjourney has more than 15 million users which are growing at the rate of almost 100,000 a day and 60% of those are aged 34 or younger. It currently attracts almost 4 million users every month.
According to Similarweb, Midjourney.com has been visited approximately 28.53 million times over the last 30 days. That’s an decrease of -19.54% from May 2023’s 35.46 million.
Midjourney has a bounce rate of 32.83%.
Each Midjourney visitor views an average of 6.51 pages per visit. And each user spends an average of 6 minutes and 30 seconds on the website.
Here’s how Midjourney compares to other competitors in terms of monthly visitors:
| Website | Total Visits | Bounce Rate | Pages per Visit | Average Visit Duration |
| Midjourney | 28.53 million | 32.83% | 6.51 | 6 mins 30 secs |
| Stable diffusion | 6.04 million | 40.23% | 3.02 | 3 mins 9 secs |
| YouTube | 9.1 billion | 39.87% | 10.64 | 6 mins 53 secs |
Users are attracted to Midjourney thanks to a low subscription fee between $10 to $60 per month. Only 32% of Midjourney users say that they are using the platform for utility as majority just use it for fun and 45% share their images on Instagram.
Close to 43% of those who use Midjourney have been found to have some kind of technical knowhow including coding. About 15% of users on Midjourney reported that they use AI chatbots rarely or never at all.
More than 64% Midjourney users are male while 35% are female and the age group of 25 to 34 is the largest contributor to its traffic, with 37% users while 27% of users are between 18-24 years of age.
The largest proportion of Midjourney users reside in the US (15.70%).
Second-placed India (7.84%) has less than half as many ChatGPT users.
Together, the top five countries make up almost one-third (37.15%) of all Midjourney users
Here’s the breakdown of Midjourney users by region:
| Rank | Country | Proportion of ChatGPT Users |
| 1 | US | 15.70% |
| 2 | India | 6.84% |
| 3 | Brazil | 6.92% |
| 4 | United Kingdom | 4.09% |
| 5 | Germany | 3.60% |
| – | Others (combined) | 62.85% |
Midjourney is one of the most successful and fastest growing generative AI for images after Dall-E and its surge doesn’t seem to slow down anytime soon.
